What is the fashion sense of a stoner?
If you were to ask someone to describe stoner fashion, their answers would probably have a lot in common. Most people would probably say things they’ve seen stoner characters wearing in movies or on TV: ill-fitting or baggy clothes, ridiculous patterns, cargo shorts (shudder), drug rugs, and, of course, anything with a pot leaf on it.
While this image does probably apply to some stoners out there, there are plenty of streetwear brands designed for weed enthusiasts of all fashion senses. If you haven’t heard of these brands already, you need to climb out from the rock you’ve been living under and continue reading.
Cure by West Coast Cure
If you live in California and enjoy premium top-shelf cannabis, you probably know West Coast Cure as one of the premiere cannabis labels in the industry. West Coast Cure’s signature golden three-point crown logo perfectly represents both the luxurious quality of its products and the belief that its products are the best of the best.
This combination is also the krux of its streetwear line, Cure by West Coast Cure, which has T-shirts, hoodies, lighters, fanny packs, and duffel bags adorned with variations on the brand name “CURE.” Cure by WCC is the elegant simplicity of the company’s marijuana brand seamlessly applied to rap-swag streetwear — a clean, minimalistic design with a bold AF, yet limited color palette.
San Francisco Bay Area recording artist and entrepreneur Berner created Cookies SF with intent to combine streetwear, urban lifestyle, hip-hop, culture, and weed into one fashion line. After its official debut in Berner’s 2011 “Yoko” music video featuring Chris Brown, Wiz Khalifa, and Big Krit, Cookies SF quickly became a nationally recognized underground clothing line and a popular style choice of some of the biggest names in hip-hop, cannabis, and fashion.
The brand’s most popular clothing items include outerwear, hoodies, crewnecks, message t-shirts, caps, beanies, socks and belts. Cookies SF’s equally popular accessory line features smoke essentials including custom ashtrays, smell proof backpacks, and more.
Stoned Age is the stoner fashion boutique geared toward the more stylish and more hip 20-something stoner who just walked straight out of an Urban Outfitters catalog (UO even sells Stoned Age apparel there). In its own words, Stoned Age is “high fashion for the post-youth stoner,” which is to say it’s mostly oversized T-shirts and long sleeves donning artfully faded graphics and post-ironic messages.
Stoned Age expertly walks the line between absurdity and art, and that’s what makes its clothes particularly appealing — it really doesn’t matter what the designs are supposed to mean, they just have to look cool. In this case, they do.
While streetwear-inspired stoner fashion is rapidly gaining popularity, it’s still not for everybody. If your style is more OG stoner than “post-youth stoner,” Grassroots California might be for you. It fuses streetwear with iconic counterculture fashion to create unique, eye-catching clothes for those who prefer a more classic look but still want their clothes to turn heads.
What really sets Grassroots apart is the truly off-the-wall graphics and patterns that adorn its T-shirts, tank tops, hoodies, and jackets. Its hat selection is serious, varied, and unlike any other headwear shopping experience you’ve ever had before. If your style is as loud as your weed, you’ll definitely love Grassroots.
For loud and proud weed lovers, StonerDays offers a variety of trippy T-shirts, tank tops, hoodies, socks, and more. Its designs are loaded with pop culture references, colorful tie-dye, and, of course, weed leaves and nugs.
What sets this brand apart from other streetwear brands is that StonerDays consistently release new designs and seasonal items, including special collections for 4/20, Mother’s Day, and Christmas. If you’re shopping for a gift that any seasoned stoner will love, look no further. StonerDays also sells tons of dope extras: coffee mugs, posters, hemp greeting cards, and its top selling dab mats.
Stay Home Club
Though Stay Home Club doesn’t offer weed accessories or nug-covered hoodies, we still think it’s a pretty cool streetwear brand for stoners. The self-proclaimed “lifestyle brand for people who have no life” sells comfy tees and crewnecks perfect for vegging out on the couch.
The Montreal-based company operates with just five employees and the help of contributing artists. Founder Olivia Mew designs a lot of items herself, including the company’s adorable logo featuring a girl staying home with four cats.
For stoners who like getting high and staying in (read: everyone), these clothes look good on the streets and on the couch. Plus, Stay Home Club sells trendy pins, patches, totes, prints, jewelry, and more. Plus, you’re supporting artists with each purchase.
Chiefton Supply Co.
We know that some stoners aren’t into anything boutique or wild patterns, so our suggestion to you is to check out Chiefton Supply Co. Based in Denver, Chiefton Supply prioritizes making clothes that are durable, functional, and comfortable using ecologically responsible textiles such as hemp, organic cotton, and recycled polyester.
The collection is very straightforward — T-shirts, hoodies, flannels, crewnecks, hats, and hiking accessories. Chiefton Supply makes sure that the clothes it produces meets the highest possible standards of quality, comfort, and functionality. Chiefton Supply is the no-bullshit, stoner-friendly clothing brand for those of us who just want some decent (and weed-friendly) everyday clothes built to last.
Tie-dye is apparently the newest and biggest trend to hit the fashion world in 2019. Now, it’s great that everyone is finally catching up, but we all know tie-dye has pretty much always been a stoner fashion staple. High-quality tie-dye is an art form, one which Wildflower Dyes has been masterfully producing since 2002. Wildflower has spent the last 17 years tie-dying everything — T-shirts, hoodies, leggings, bedding sets, bowties, socks, baby clothes, shower curtains, and even kimonos.
All these beautiful tie-dyed products come from the Wildflower Dyes studio in British Columbia, Canada, which is downright impressive for a small business. If you’re missing some tie-dye in your life, give Wildflower a look. We doubt you’ll be able to leave the Wildflower Dyes site without falling in love with one of its products.
The Higher Shop
Stoner fashion is all about repping all things weed, naturally, but no weed-friendly clothing company goes as completely all-out as The Higher Shop. They have so many weed-related products — parody t-shirts such as one with KFC’s Colonel Sanders on it with the letters THC instead of the company’s initials. The Higher Shop is seriously committed to making clothes that rep weed.
If you’re looking for upscale stoner attire that you might see in Vogue or buy at Barneys New York, Sundae School is the brand for you. Founders Dae and Cindy Lim, siblings joined by their common love of smoking weed, have ambitions that reach much further than fashion. Its website states, “Our mission is to provide a center for higher education that inspires proper learning about recreational cannabis consumption and culture, to address the stereotypes and misinformation about the age-old herb.”
The brand honors the duo’s South Korean heritage with cultural motifs and sheds light on the under-representation of Asians in counterculture. Sundae School’s debut collection of “smokewear,” as the Lims call it, includes jackets, hoodies, t-shirts, patches, and hats with spliff holders with puns like “honor rollers” and “higher education.”
Weedmaps also has apparel and accessories for men and women. Check out the online store for Weedmaps clothing.